Our STory

TILL’s roots in the world of agriculture run long and deep. In fact, our team doesn’t just work ag in the office. We are the children and grandchildren of farmers, and some of us are still farming ourselves.

The ag brand studio division of WWM, TILL is the outgrowth of decades of love for the land. The studio’s founding partners have provided creative support to production-focused clients, ag media, and agencies specializing in food and commercial farming for a combined 40 years. 

Both award-winning journalists, TILL founders Deborah Huso and Claire Vath began their careers in ag media working for then Time Inc.-owned The Progressive Farmer in the early 2000s. Years later the two colleagues joined together to run a creative content and design firm focused on niche markets like agriculture, construction, and real estate finance. 

It wasn’t long before Deborah and Claire realized that food and farming were both where their hearts lived and the expertise for which their services were most widely sought. Having served a mix of prominent clients supporting the world’s farmers, ranging from Meredith Agrimedia to Corteva Agriscience, the partners decided it was time to devote their attention more fully to championing the people that feed the globe … and so TILL was born. 

The TILL team consists of some of North America’s finest ag creatives, from former top-notch ag journalists to multi-award-winning commercial ag photographers. See the difference expertise makes. No one knows agriculture better than TILL.